
Strategic investment fund (VC) propelling Japan's innovation and corporate strategic scenarios to the global forefront
J 2 Max is the world's most advanced “strategic perspective,” which first envisions the ultimate form of a business at the global forefront and builds its foundation within two years.
【Table of Contents】
① J 2 Max Short Movie (1 min 44 sec)
② J 2 Max Presentation (Downloadable)
③ The Unique ‘Value’ of J 2 Max, as Explained by a VC Executive Who Has Taken 33 Companies Public
To achieve this, we have evolved the following three functions to the world's forefront:
⚫︎ VC -- Investing while evolving venture strategic scenarios
⚫︎ Investment Banking -- Introducing ventures whose strategic scenarios have evolved
⚫︎ Strategic Consulting -- Evolving executives' strategic scenarios based on deep psychological insights
① Putting Japan's innovation strategy at the forefront of the world (1 minute 44 seconds)
J 2 Max Strategic Investment Fund (VC) Launches! — JIIP Volunteers Planning

③ The Unique ‘Value’ of J2Max, as Told by the VC Executive Who Led 33 Companies to IPO
Free Bank Capital Co., Ltd., President and CEO: Yoji Kawake
Interviewer: Fumihiro Mizuno, Director in Charge of Communications, JIIP
Mr. Kawawake, I understand that since your days as a banker through founding ventures, you have experienced over 30 IPOs in total. From your perspective, how do you view this strategic investment fund called J2MAX?
Kawake: I believe J2MAX is a groundbreaking concept. The traditional challenges facing Japanese ventures today, often referred to as “small-scale listings” or “fragmentation,” boil down to one key point: “Make the world your market.” That means targeting the global market from the very start. Japan tends to be relatively slow-paced, not focused on rapid growth. J2MAX aims to accelerate that growth within just two years.
Another point, if I may add, is that Mr. Ogawa understands the essence of large corporation management and collaboration with them. Involving large corporations is a significant aspect. I understand this is a highly appealing feature.
Also, one point I'd like to see improved: I'm embarrassed to admit I knew nothing about conjoint analysis either, and I suspect most people don't know about it at all. They know nothing about it. So, I thought it might be better to comment first on the point of “why conjoint analysis is so effective.”
That's all.
Pushing innovation to the global forefront in just two years — Only J2Max can do it
Evolve the Innovation Strategy of Large Corporations to Build Winning Teams
Uncovering the deepest market psychology to forge the ultimate strategy. Ogawa x J2Max: Brilliance in Action

Yoji Kawake: Brief Biography
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1977: Graduated from Kyoto University Faculty of Law. Joined Sumitomo Bank (now Sumitomo Mitsui Banking Corporation) the same year. Primarily worked in sales, handling a wide range of clients from individual micro-enterprises to small and medium-sized enterprises (SMEs) and large corporations.
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1989: Joined Japan ASEAN Investment Co., Ltd. (now Japan Asia Investment Co., Ltd.).
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Appointed Branch Manager of the Osaka Branch in 1992. During his four-year tenure, invested in 27 companies, with 9 achieving public listing.
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Appointed Director in 1997.
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Founded Future Venture Capital Co., Ltd. in 1998.
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Achieved listing on NASDAQ Japan (now JASDAQ) in 2001, 3 years and 1 month after founding. Invested in 300 companies and listed 21 companies during tenure.
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From 2011 to 2013, led management restructuring as Representative Director of Juwari Soba Co., Ltd.
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In 2013, he founded Free Bank Capital Co., Ltd. and assumed the position of Representative Director.
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Since 2017, he has once again been engaged in venture capital business.


